Parachute Home Goods
Home company Parachute furthers dedication to conscious consumption with a new bedding and bath Organic Cotton Collection, crafted by experts in a new earth tone-inspired color palette. Introducing the GOTS-Certified Organic Cotton Collection. Sustainability is slowly becoming more of a daily effort we can all work toward—a favorite home brand, Parachute, is a champion. The creator of the treasured sheet sets we all know well and love made a sustainability pledge to become climate neutral certified, introduce circular production cycles, and use responsible materials and ethical manufacturing for its products. The brand is already backing up its pledge with its first GOTS-certified organic collection.
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The new line consists of 22 brand new items, from robes and loungewear to bedding sets, bath towels, and quilts. The Organic Collection is here to stay, a permanent Parachute offering, indicating it's not just a capsule collection or a momentary option: You can always go more sustainable at Parachute now. Each item is always made of organic cotton and ethically harvested, and the color options are all relaxing, grounding shades that include Moss (a toned-down, natural green), Bisque (a warm beige-ish shade), and Flax (an off-white), among other colors.
There is nothing new for Parachute; the brand produces sustainable and responsible goods. The new Organic Cotton Collection takes Parachute's offerings to a whole new level of Sustainability and eco-friendliness.
Sustainability is the key to solving many of the challenges we face today. I launched Parachute eight years ago with Oeko-Tex certified bedding, meaning that it's undergone careful testing for harmful substances because I believe in the importance of doing our part to reduce our impact on people and the planet. I'm excited that we continue evolving our sustainability practices with our new Organic Collection. It's soft, beautiful, and made with the utmost care,” said Ariel Kaye, founder and CEO of Parachute. “We consistently strive to grow and evolve with our community and protect our environment, and we're ready to take these commitments to the next level.”
That kind of commitment to Sustainability does not come at the cost of comfort. Parachute has achieved a well-earned reputation for selling high-quality, durable home goods that you will genuinely love to use—who knew it was possible to love bath towels this much? Plus, maintaining that legacy with the Organic Cotton Collection.
Crafted with the utmost care and designed in-house, the line feels comfy and soft. With bathroom fabrics, loungewear, and everything you need to create the perfect bedscape, you can fill your whole space with a better feeling and surfaces-plus better for the planet.
The line's clean, minimalist color palette doesn't contain any patterns, though some lovely textured throws make it easier to incorporate better materials everywhere. Parachute fans will find plenty to love in the new collection—and high-quality, lasting, sustainable home goods will likely discover some new favorites, too.
Who Is Parachute?
Parachute is a contemporary lifestyle brand that makes you feel at home. The multi-category home company offers products designed in Los Angeles and responsibly manufactured by gifted craftspeople around the globe, using only superior quality materials—every essential in their collections inspired by comfort and relaxation. Founded in 2014, Parachute offers a carefully curated mixture of bedding. Since then, the brand has released its mattress and grown into categories throughout the home, including bath, décor, apparel, and furniture. Parachute operates around 13 retail storefronts across the U.S. and has just launched in Canada.
The Parachute Organic Cotton Collection is now available online at parachutehome.com.